Obviously, the goal of SEO is to rank high on search engine results pages (SERP's) for targeted keywords. Therefore, rather than list the challenge the site posed as I have done for other projects, I have listed the result...

Client: Christmas Graphics Plus
Completed: Fall 2004
Description: AdSense-driven holiday clip art site.
Skills: SEO, design, image optimization, copywriting.
Programs: HTML, JavaScript, CSS, Photoshop, SEO Elite, Keyword Elite.
Target Audience: General public, teaching professionals.
Result: Google ranking: Consistently #1 or #2 for "Christmas graphics". #1 for "free Christmas graphics". High rankings for numerous secondary terms.

Google results page - "Free Christmas Graphics"

Google results page - "Christmas Graphics"