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Please click on the galleries above.
I've divided my print portfolio into 3 different sections: Brochures (below), Packaging, and Posters.
These sections contain samples of my print work for Ophthalmic Innovations International.
Project: EC-1YH Yellow Lens
Completed: Spring 2010
Description: Intraocular lens brochure
Skills: Design, copywriting, product photography
Programs: Adobe Creative Suite: Photoshop, InDesign
Target Audience: Doctors, ophthalmic professionals, medical distributors.
Challenge: Create an eye-catching brochure that communicates the features and benefits of this yellow (blue-light blocking) intraocular lens.
Project: Hexavision Product Catalog
Completed: Winter 2009
Description: Ophthalmic medical device catalog
Skills: Art direction, branding, product logos, copywriting
Programs: Photoshop, InDesign, Illustrator
Target Audience: Ophthalmic surgeons, medical device distributors.
Challenge: Re-design catalog for Paris-based lens manufacturer Hexavision, to distinguish their brand from their U.S. affiliate.
Project: OptiVis Brochure
Completed: Fall 2010
Description: Multifocal intraocular lens brochure.
Skills: Art direction, design, branding, logo, copywriting.
Programs: Photoshop, InDesign, Illustrator.
Target Audience: Doctors, ophthalmic professionals, medical distributors.
Challenge: Present and explain highly technical information on advanced optics so that it is understandable and appealing to ophthalmic surgeons.
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