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Please click on the galleries above.

I've divided my print portfolio into 3 different sections: Brochures (below), Packaging, and Posters. These sections contain samples of my print work for Ophthalmic Innovations International.

PAL Brochure

Project: PAL Brochure (.pdf)
Completed: Summer 2007
Description: Aspheric lens brochure.
Skills: Product management, name and brand, design, logo, copywriting.
Programs: Photoshop, InDesign, Illustrator.
Target Audience: Doctors, ophthalmic professionals, medical distributors.
Challenge: Present and explain highly technical information on advanced optics so that it is understandable and appealing to ophthalmic surgeons.

AquaSense Sell Sheet

Project: AquaSense Sell Sheet (.pdf)
Completed: Spring 2004
Description: Intraocular lenses for cataract surgery (2-sided sheet).
Skills: Design, brand, logo, photos.
Programs: Photoshop, QuarkXPress.
Target Audience: Ophthalmic surgeons, medical device distributors.
Challenge: Create a unique look independent of eye graphics common to the industry. Draw from "Aqua", "Pure", and water content of the product.

Hexavision XO Brochure

Project: Hexavision XO Brochure (.pdf)
Completed: Summer 2007
Description: Aspheric intraocular lens brochure.
Skills: Product management, name and brand, design, logo, copywriting.
Programs: HTML, JavaScript, CSS, Photoshop, SEO Elite, Keyword Elite.
Target Audience: European, Asian ophthalmologists, medical distributors.
Challenge: To create a different look from O.I.I.'s PAL brochure (see above), despite the fact this French company sells the same product line.