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Please see samples of my packaging design work below.
Project: Hydrophobic Lens Box (.pdf)
Completed: Fall 2005
Description: Hydrophobic intraocular lens box.
Skills: Name and brand, design, conform to CE mark regulations.
Programs: Photoshop, QuarkXPress, Illustrator.
Target Audience: Doctors, ophthalmic professionals, medical distributors.
Notes: Gave the box a matte finish. A UV spot coat was applied to the lens graphic to make it mimic a lens by actually reflecting light.
Project: Hexavision Lens Box
Completed: Winter 2010
Description: Clam-shell style medical device box.
Skills: Design, brand, conform to CE mark regulations.
Programs: Photoshop, Illustrator, InDesign.
Target Audience: Ophthalmic surgeons, medical device distributors.
Notes: Distinguish the Hexavision brand from its Aaren affiliate by using an abstraction of a lens rather than a literal interpretation.
Project: Hexafast Instructions for Use Insert (.pdf)
Completed: Spring 2007
Description: Medical device(s) product insert.
Skills: Brand, design, logo, photography, copywriting, CE regulations.
Programs: Photoshop, InDesign, Illustrator.
Target Audience: Ophthalmic surgeons.
Notes: The challenge here was explaining a complex surgical procedure and presenting multi-device information in several languages in a 10" X 14" insert.
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